A logo is an important tool for every business to register itself in the eyes of the customers. Logo holds key importance to make or break any sort of business. A logo which is flawless in design has an ability to initiate an astounding rapport with the customers that a business or a firm is striving to achieve. On a flip side, a badly designed logo is a perfect solution to spread the wrong message to the audience and subsequently, destroying the whole business.
Here are nine ways to improve logo design and utilize professional logo design service as less as you can:
1-Know-how of Brand
It is imperative to know about the insight of the brand; of which your logo design pertains to. A specific set of people, target audience and market are key yardsticks to know and make a logo accordingly. Inspirations and ideology are important to know before you construct logo design.
It is advisable to jot down key aspects regarding brand, business, and its market. For example, if the brand itself is hard or soft in nature and how customers perceive the particular brand. All these things aid you to make a logo worthwhile.
2-Reflect the Brand via Logo
A logo is a visual representation of your business. Pictures, color combination and right style of font are key factors in making the logo design stand out from the rest in the market.
The targeted customers would definitely attract the logo if images and colors appeal their desire to know about your business. Since today’s world is all about image building through images, and if the image goes side by side with your business nature, it would definitely catch the eyes.
3-It’s all about Impression
Imagine all the big brands existing in the world; their custom logo design has a long-lasting impact. Logo design should aim to bamboozle the audience when they give a glance to it.
The primary function of a logo is to lure the target customer more often than not; once they have a soothing effect of the brands’ logo design.
Uniqueness is a key factor that separates your logo from the rest in the market. In short, you must be ahead of your logo from your competitors as far as your custom logo design is concerned.
4-Planning of Colors
Brand’s message depends upon playing with different colors in the logo. For instance, the logo of a food brand should be given special attention to red color. Because red color entices the hunger needs of the people.
Similarly, blue color symbolizes the togetherness and intelligence vibes. So, if someone wants to make an account or page on social media, he or she should use blue color as chief color in their logo.
Moreover, bright colors attract the customers’ attention very quickly but make sure brand message should correspond with those bright colors accordingly. So, there is science regarding color usage and graphic designers must have knowledge of this.
5-Fonts Bring Fruit
Random and unplanned use of fonts in the brands logo design is as good as play with the fire. Fonts play a crucial role in determining whether the logo is attractive or not. This is so because typeface tells about the brand’s unique personality.
For example, toy manufacturers use handwritten typeface just to ensure that children get attracted to handwritten lines. Thus where the target audience is children, handwritten typeface works beautifully. Similarly, musical brands use bold fonts in order to depict themselves as strong individuals.
Therefore, take time and think about your brand that should correspond with the brand’s message. Big brands use custom logo design or custom fonts to present their brand in different ways, for example, Coke.
6-Be Careful with Logotype
If you want to make your company’s name your logo, you are thinking about logotype. Logotype means branding your business by making logo same as your company’s name.
These logotypes are very fruitful and beneficial for start-ups and newly emerging brands. Since your name is embossed in your logo, it automatically serves the purpose of advertisement.
People tend to get familiarize with a brand when they see the name of the brands logo design on the logo. So, choose the logotype carefully.
7-Simplicity always wins
This advice is gold and every logo designer suggest this. Simple logo design service generates emphasis from the customers. By simple logo, it means utilizing one or two colors, a similar number of fonts and other elements. Too many confusing fonts and being extra cautious with the colors; makes a logo look complicated. Consequently, the brand’s message gets blurred or remains unclear.
Again, famous brands or businesses around the globe keep their logo simple and straight forward. Nike and Pepsi are perfect examples of simplicity. Both use one or two colors yet they are attractive for ages.
Catching audience attention by restricting yourself to a simple logo service is a tricky but successful art. Logos with colors in a particular shape with small description attached to it is also an idea which is generally being followed. It is good to remember that simple logos are easy to digest and memorize by the customers. Through simple logo design, brand building and customer’s attraction objective are achieved to the fullest.
8-Make Logo Scalable
Another trait of a good logo is its scalability. There is a key concept to ponder that logos are used in various ways and in different places. Television, billboards and on mobile screens, scalability differs accordingly.
If a logo looks sharp on a mobile screen or on a laptop but gets vanished on billboards, this means logo design is a failure. Therefore, the logo should be good enough to appear on all the channels visible and impressive.
9-A logo should look Splendid in Colorless Version
Another powerful tip to make logo design impressive is to ensure that it looks appealing both in black and in white. When a logo is used in MS Word, Excel or Notepad, for instance, a logo should look catchy in all backgrounds; even in the online ad.
So here are some tips and tricks by using which your custom logo design would get attention as per your desire and wish and would be a winning logo.