If the website of any company or organization is the face of it, then the voice of that company is certainly the ‘logo’ made by professional logo design service. The logo is definitely your identity. In those very first and crucial moments when a visitor or user arrives on your website, your logo has got all the abilities in order to create and establish the trust, to easily convey your organization’s message. Your design logo service is also important to show enough interest in the visual sense that somebody will wish to take out the time and get to know about your company as better as it can.
But only when you create the interest via design logo services.
One of the daily struggles and efforts as Creative Director is about helping clients for making them understand the vitality of creating a lusty logo. So many times we really think about a logo design for the business which revolves around an image or somehow we hold a certain belief in our minds that it truly does not matter how our logo looks like. All the aspects of a logo design matter when you have to convey your message related to your brand towards the mass. The logo which you create in order to represent the brand over online or offline platforms will definitely create a significant influence on how the public perceives you as a company with the help of your marketing materials or the website.
Here are some of the considerations to have in mind whenever you go for logo redesign:
COMPANY VALUES AND MESSAGE
Magnificent logos are designed based on two aspects – great design and a concept that is termed as great. The concept, for sure, has to arrive in mind first.
As discussed above, the goal related to your logo should be predominantly to convey the message which is underlying and values which are attached or associated with your own brand. What is the true identity of your brand in the relevant market and what are the emotions that your brand is trying to incite? What are the aspects which make your brand a unique proposition?
To help build this, it is often recommended to the client to jot down a list containing the words they feel excellent defines their brand; how others would perceive it or what rank think to wish to see of their brand. On the basis of this particular list, we as the designers make ourselves able and aware to identify and craft a direction which is conceptual. Then it used as a foundation as to where the logo should be taken.
For instance, if I get a chance to make a list of items that define a particular brand, that list may have a look described below:
- Exceptionally talented
- Rock stars
- Innovative etc.
RESEARCH FOR COMPETITIVENESS
Before making a commitment to making a new logo design as a professional logo design service, have a look towards the landscape which is competitive. How the competitors of yours identifying themselves? What are their call to action scopes and ideas in relation to their brands or what is the call to action aspects they are not giving attention? What are the logo designs which are in existence and you have strong feelings that they would work well?
The objective of making competitive research is to obtain an idea of different kinds of logos that you give priority, what ideas which are considered as too crowded, and what is your wish as to where your logo should reach. Your objective must not recycle efforts or copy others.
There also comes some of the points in the thinking process where there are some questions to ask that will certainly hone you to discover your brand identity. Some questions that are thrown to the clients are as follows:
- Cutting edge vs traditional
- Evolutionary or Static
- In your face vs Reserved
Your replies as against these questions will definitely have an immense impact on typography, colors, how you think about yourself, and other miscellaneous concepts about your branding and design.
Your logo should be changing…. But how much?
Remember when the famous brand JC Penney went to change their logo and the whole web savvy went totally berserk and there was an utter uproar? Or when the famous coffee shop Starbucks went for updating the logo and experts were screaming that the brand might go unrecognizable.
When redesigning and rebranding your logo, it is quite vital to examine any equity that you may have along with your currents assets or logo. This evaluation or examination will surely be a muscular factor as to how the design of the logo is approached. Is it a complete redesign or just a mere update to the logo? Many a time there exist a small hesitation regarding the creation of a new logo and how customers will understand and follow the transition. With a clever and strategic marketing tactic in place, a subtle rollout can definitely be determined. In fact, it can easily lead to unlocking the opportunities in spreading your consumer base. Spreading the word helps that transformation and helps to plunge consumer awareness.
SOCIAL MEDIA AND WEB CONSIDERATION
It does not require much time to note the drastic influence the web now has on the composition of the logo. As business owners and designers, we did not require to be worrisome like this before up to this much extent. But now the world is changing continuously and this will continue in the future.
During the process of your design, it is an important factor as to where and how your logo would be utilized.
When considering the logo’s web usage, for example, banner ads, platforms of social media, and mobile application’s icon, etc. the logo’s structure and composition needs to be well thought out plus flexible for all such uses. And it should definitely do well astonishingly on the banner ads and should flourish on all digital platforms.
The impacts described above should be taken during the thinking process. It will surely result in success.