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Business, custom logo design, Custom Web Design services, logo design, logo design service, Logo trends, Web Design Services,

How to choose a Professional Logo Designer

Choosing a designer to create a corporate identity is probably the best solution in terms of quality and work efficiency. Of course, there is another side: the issue of the price will not be the lowest, and the work itself with designers requires time and resources.

Well, if you decide to order a logo from professional logo design services, you may find some useful tips in this article, recommended by professional logo designers at Zegalogos.com.

Check the Portfolio

It would seem an obvious thing, but still: take a good look at the work that was done for other clients. Does the designer create a high-quality brand logo design that looks unique and distinguishes clients from the crowd? Or is his logo unremarkable and lost among others?

Are the works from their portfolio examples of professional logo design? Do the developed logos cause the maximum interest in the company?

Positive reviews

Does your designer have positive reviews from clients and colleagues? Verify the accuracy of the reviews by browsing the website or simply writing a company letter. Well, it would be a good idea to just check if the company exists at all.

Did the designer work for companies from your industry?

Although this is not always necessary, if a designer has experience working with companies from your field of activity, then it is likely that he will be able to develop a better logo, taking into account the characteristics of your industry. At the very least, logo development will go faster by saving time on competitor analysis.

Another important point related to this question: what is the designer’s experience? Some agencies with more experience can more quickly provide results that are suitable for your market and for your business. Time is money.

Timeline for creating a logo design

Creating a logo for professional logo design services is a certain process, or are works stamped like fast food? Development cannot be completed in less than 48 hours. There is no standard time frame, since each client has different needs, however for a small and medium business, a rough sketch can be created in 2-6 weeks.

How does the company process? Is there a meeting with you for a joint discussion? Do they first draw in pencil on paper? Does the client take part in the process? Will you be able to provide data and feedback? A good firm should explain all these nuances.

What files will you receive after completing the order

You will be surprised, but many people believe that the brands logo design project automatically includes all the necessary file types that are needed for printing business cards, creating signboards and banners and even graphic logo files for a website. A good firm will at least offer the following output:

  • Vector file (EPS, AI). If they provide a raster file, this means that there may be problems when recreating the logo in large sizes (it will look like a pixel mess).
  • The color specification in the file explaining the palette that is used in the logo. In addition, color options are available that may be involved: for example, Pantone. Either CMYK for printing, or RGB for monitors, or even web-safe colors – hexadecimal digital color codes for websites and mobile applications
  • Some design firms also provide different logo files that are suitable for any need: Pantone, CMYK, RGB, Web Hex. They are good for different purposes: creating business cards, prints for clothes, signs, decoration of vehicles, advertising, etc.

How many logos and how many processes are included in the order

Sometimes you need several options to choose from until you decide what you want to see in the logo. Ask at the very beginning how many examples you will be provided with during the first viewing and how many times you can make changes without additional costs.

Many firms may say that showing too many examples is bad because it will only confuse the customer. We believe that at least 3 unique options are a good start. Well, from 1 to 3 rounds of edits included in the price are standard. Discuss this point with the designer before making any commitment.

Awards and Published Works

Did your selected professional logo design service receive awards? Have their works been published in books or magazines? How recognized are they in their industry? Does the designer belong in some communities, for example, 99design? All this can emphasize reliability and professionalism, devotion to the craft of the designer.

What if you don’t like the end result

Ask the design company about their actions if you do not like the logo. What are your options if, after completing the process, you are unhappy with the result? Some companies may offer a warranty, some may be forfeited. It is very important to clarify this point.

Logo Price

At prices for services, you can usually judge the final product. In most cases, you will get what you paid for, but do not consider the price as the only indicator. How much does a professional logo design really cost? This is the most frequently asked question and the most difficult to answer. The thing is that different companies have different needs. The best approach is to compare the portfolio and prices of designers.

What services do other design firms offer?

Once you get a delightful new design, you will very soon realize that other things are needed. A new website, images for social networks, the design of letters for newsletters and advertising campaigns, a sign for a building – a lot can come in handy.

Nowhere is it written that a design company should also provide these services, but after a pleasant experience working with good people, you probably want to collaborate on other marketing projects. Therefore, when searching for artists to develop a logo, pay attention to the additional services that they provide. Why look for several designers if you can work with only one?

Professionalism and communication with the designer

Attention to detail, reliability, strong communication skills and time management are very important and go hand in hand with excellent customer service. Does the professional logo design service respond quickly to emails? How do they communicate and present themselves? The designer should be extremely professional and polite in communicating with the client throughout the process: from the first letter to support after the transaction is completed.

Suggestive questions

The designer must ask a lot of questions to find out about your needs regarding business goals. Questions should concern the history of the company, its target audience, competitors, goals, etc. If the performer does not ask questions, then this is a bad signal. Perhaps he will provide a template logo or create it without taking into account the individuality of the company.

Understand your budget

Small startups can spend up to $ 500 shareware on the design of a new logo. Get ready in advance for expenses. As the proverb says: “What you sow, you will reap.” Crowdsourcing sites (usually with logos for $ 100 or less) will show a lot of dull work by designers who work abroad, which makes the creation process thoughtless. Yes, sometimes you can meet pearls, but this is a rare find, and there is no guarantee that a person will work on your project, and not use online services.

Discuss the budget in advance with your designer and get a great result – a logo to be proud of. In the end, the logo will represent your new one and become the face of your company. You should do it right the first time.

Business, custom logo design, logo design, logo design service,

Designer Rules for a Successful Logo Design

Having said that a logo takes the face of an organization, it is necessary for a company to have an effective logo which follows the five basic principles of logo design; it should be appropriate, versatile, timeless, memorable and most of all, simple. But how do you tell that the logo clearly depicts the values of the organization? How can a good logo get you a clear picture of the company? To answer all the questions, it is necessary for a designer offering design services to religiously follow some steps to avoid revising the logo again and again just to get exactly what the customer needs. This article focuses clearly on such key pointers and rules for a good logo designer.

Identify flaws

The logo is not a cure for all problems and is unlikely to improve the product of questionable quality. But to put aside in the consumer’s memory, to induce to the first purchase, and at the same time to arouse a desire to correspond with the company’s staff, to stimulate production improvement, a good logo design can.

Brilliant simplicity

We do not urge designers to achieve the highest degree of primitivism; in recent years, logos, and so on from complex designs, have mutated into simplified forms. Such simplified forms are also be seen in vector designs like Facebook, Twitter, and LinkedIn, etc.

Aesthetics in this matter is very important, as well as dynamics and lightness. And although most customers see their whole life’s business as a difficult and painstaking multi-step (production is a multi-level process), the consumer is always set for cute and easily recognizable forms.

And since all self-respecting companies will improve their logo more than once, it is the simple form that easily adapts to changes without losing the meaning that was originally laid down in it.

Truth is born from questions

The most accessible information seems to be the most attractive. We hold our breath, watching a fascinating detective story, foreseeing its ending. When we bite a slice of yellow citrus and satisfactorily state vigorous acid, our taste buds assent: “Clear business, lemon!”

So considering the consumer of the product, if his mind guesses all the features of the product, there is no need for complex information processing. At the same time, if the product is a mystery and raises questions, a designer should spend time on answers, and therefore show interest.

Corporate style foundation

The logo design is the basis that accompanies all the visual messages of the brand. A significant flaw is that presenting the logo design to the customer, the designer places it in the center of the white sheet, without reference to other visual elements, whether it is typed text or phone numbers of the company with an accompanying background.

Here, corporate colors, image style, and, of course, a well-chosen font are all that will subsequently flaunt on advertising spaces. If the designer does not pay attention to such “trifles”, the logo he created is deprived of the right to life. The main goal of the corporate style guide is the unity of the message, bearing both the logo and the image of the company it represents.

Now it has become optimal to practice mockup – templates that substitute sketches of the future logo so that the customer can see the interaction of the logo with the surrounding visual elements. For a designer to get an effective corporate relationship, such design services are optimal to be adopted.

To work! Let’s get it up!

Professional logo services of a company logo are not anecdotes and parables about three design options, where you like one, the second is deliberately terrible, and the third (neither fish nor meat) will surely please the customer.

Think about whether all of your design creations that made you feel proud were as relevant as you thought? An intellectual and taste duel with the customer opens only the entrance to the void.

Therefore, in order to get a decent result and to hear the admiration certified by the client’s signature, the final version of the logo should correspond to the set goals and messages coming exclusively from the customer.

In the process of creation, there may be many more introductory and additional wishes, but in order not to get confused and not destroy your work, it is advisable not to lose the purpose of the logo design.

By constantly informing the client about the main informational task of the logo and your enviable desire to achieve its solution, you will cause his approval and unwillingness to bother you for nothing.

Be prepared for the fact that not everyone in your team will approve your design indulgence to the whims of the customer. For a while, you can even lose the status of a professional logo designer in the eyes of colleagues. This is not critical. In the end, you cannot please everyone, your task is to create a high-quality, long-playing logo and that’s all.

Business, Creative Logo Design, custom logo design, Custom Web Design services, logo design, logo design service, Logo trends, Web Design Services, Web Designing,

How to Design a Unique Logo (Without being a Logo Designer)

Having a unique logo is considered a crucial part of a brand or business. Therefore, before creating your logo there is a lot of things like colors, fonts, symbols, and layouts. This is necessary as it will help your business/ brand capture its iconic essence.

 

Doing all of that sounds like a lot of work, right? This is exactly why you need to read everything mentioned in this logo design guide. This guide will not only educate you but will also help you to get out there so you can create the best logo for your brand, business, passion project or side hustle.

 

Below are five key steps that will help you design the perfect logo for your business:

 

  • Step one: don’t forget to conduct detailed research regarding your brand
  • Step two: feel free to learn more about your logo design
  • Step three: get font, symbol and color ideas
  • Step four: create a logo
  • Step five: finalize your logo design after testing

 

If you want to save time, you can try various logo makers that you will find on Google online — there are a lot of online logo designing platforms that are completely free to try! However, if you’re looking for a bit more preparation and guidance, this guide will help you achieve that.

 

Step one: Conduct detailed research regarding your brand

 

It’s no rocket science that the majority of us don’t like to research. We rather get started already. However, doing research sometimes is not only mandatory but also plays a key role in the success of your brand.

 

To make an original and creative logo, a person will need to first set a reliable concept. And to do that, a person must conduct deep research.

 

Having a solid brand/ business identity will helps a company to become more recognizable and gain more credibility to grow. Now, before you get into designing your logo design, think through the questions mentioned below:

 

Who is the ideal customer and what kind of brands do they go for?

 

Knowing the targeted market as well as your ideal customer will help you get better knowledge regarding your logo vision.

 

Knowing what your competition is doing?

 

A great way to get attractive logo design ideas for your brand/ business is to take idea by dividing a few of your competitor’s websites and logos and design your logo accordingly.

Doing this will help you understand what type of logo will attract your clients better and in what direction you want to go while designing your logo. You can also design an opposite logo as compare to your competition as it will make your brand look unique and will differentiate your logo services from your competitors, which is also an important aspect.

 

What are the main three-five adjectives that will describe my business/ brand?

 

The next and one of the most important steps on your journey towards success is to create your brand’s attribute’s list. Such lists include important features such as important values as well as other benefits that you want your brand to be known for. Below are a few examples:

 

  • easy-to-use, innovative and friendly
  • Smart/ witty marketing strategies on social
  • compassionate with advanced customer service
  • Note these as these factors will help you bring your brand to life.

 

What is the name of my company? Do you need a slogan?

 

You need a slogan. If you’re not already using that, it is time to finalize your brand name and decide if you’re looking for a slogan, that can define what your brand/ business represents. For example gluten-free cookies or another catchy phrase like cookies for health nuts.

Once you have a few decent brand/ business name options, feel free to ask yourself these few questions mentioned below:

 

  • Is that future-proof? Like, will it evolve with time?
  • Is that easy to understand? Like, is that user-friendly and easy to spell?
  • Is it original?
  • Is that domain name even available?
  • Do you like it? Or are you fully satisfied with it?

 

If the answer to every one of these questions mentioned above is “YES!”, in that case, you are one more step closer to success.

 

Where you be able to use this logo the most?

 

Where exactly are you planning on displaying your logo, will affect your design. For example, if you run a construction company and is planning to put a creative logo on your truck decals, T-shirts as well as your signs.

 

Or maybe if you’re in a consulting business where you need to be using your logo mostly on the internet —landing pages, your website, social media channels, or  Skype. So, think about the applications that matter to your customer the most and design your logo accordingly, something that will stand out.

 

In every case, having a logo that is not only simple yet catchy will ensure the decency of your brand and will look good everywhere. There are a few common places mentioned below were having a creative logo matters the most:

 

  • Online: Website favicons & headers, invoices, receipts, and email signatures.
  • Print:  Brochures, business cards, posters, clothing, car decals, and packaging.
  • Social media: Cover photos, profile photos, image posts, and social media ads.
  • You may also need various logo variations to adapt to multiple mediums.

 

 

Learn about logo design

 

According to a common belief, creating a unique logo on your own without any additional help is doable. You don’t have to make it fancy or use editing software or years of design experience. Heck, you can even create a unique logo on any free online designer tool for free.

However, before starting, here’s what a person needs to know in order to feel confident about designing a logo yourself. That’s being said, it is always better to hire a professional logo service that will help you design a decent logo according to your business/ brand requirements.