A brand is considered as one of the most important aspects of any kind of business e.g logo design service. Why some of us make tall claims that we are here to brand the businesses when we mostly fall way too short on its scope and bind ourselves to mere logo design? There are so many factors and aspects that impact certain brands and some of these factors or aspects can play a key role in the creation of a unique and everlasting brand. More often than not, we overlook the true meaning of a brand and we require it to entirely comprehend this particular field.
“Brand” as a word is as unsuitably utilized as “weight” as a word (actually which means the force vertically exerted by a mass as the result of gravity – the specific word for a definition we have in our knowledge is mass for weight). Dictionaries describe the brand as a form of the noun (that is the place, a person, an action or a thing), but during our everyday conversation, it is a norm to use word brand interchangeably as a verb (an action, that is). A ‘brand’ is generally thought of as something which is used to put on the letterhead of any company (including your logo or identity).
It is very much a likable way as Brian Hoff described brand during an interview with a host:
An emotional response that a company receives is what we know as a brand. The feeling, emotion or sentiment what someone feels, tastes and sees when he or she comes across a brand for the very first time. A logo that is memorable is just a start – yet the extremely crucial start – that procures the overall tone of your existing or new brand.”
We always need to aid our clients with some unique and necessary strategy. This strategy is termed as branding – very much like usability and copywriting. While a logo is the most important initial impression for any of your projects, it just cannot be stopped there. A brand required to have a reflection in the style, content, and feel of any website and spread to be every corner of your business.
The brand typically includes;
- Name of the brand (product’s name or service’s name)
- The positioning of the brand (the niche of the business)
- Management of the brand (marketing techniques and its application)
- Brand Equity (results or effects of the marketing)
- The awareness
- The Image
- The Value
- Definition of the Brand (the distinctive name or/and symbol, including colors and the logo)
Effects of the Brand;
- The customer service
- The aesthetics of website/business card/brochures/letterheads/logo/clothing
- The sounds (music which is played), the sights (furnishings and buildings), and tastes (what is being served), etc.
- The content of the brand including titles
Wait just wait! How does the brand affect our five senses?
We expect a lot of things from the brand which falls pretty close to the human’s five senses. For instance, what comes to our minds when we try to imagine or ponder over an Apple store? We normally imagine people who are friendly and are in bright clothing with respect to colors, a clean and neat atmosphere in which each and everything is well structured and designed. Moreover, when we do interact with the customer service department’s personnel either through phone support or via in-store, we tend to get the same sort of feelings.
There exists a majority, who have the knowledge that the logo of Apple is an apple with a bite (big bite) taken out from it. For a person, who might never have heard of Apple and was stranded with the logo and in absence of everything that arrives with it, we might imagine that they are farmers of apple. But it is due to the reason that their identification or recognition of the importance of the brand over and above their original logo, that products of Apple and services are comfortably distinguishable.
But still, some of the companies merely deal with businesses that have an online existence. You cannot smell or see a website. You even cannot taste any website. Someone would actually prefer to dispute against this: as a designer our job is to provoke emotions of the general public. When someone goes to the website of Pizza Hut, he or she can smell and taste their product that is pizza. There might not be, literally, anything for anyone to eat while being on a website (if anyone who can do this, kindly take that one to a repair shop which is the near most).
The factors affecting brands
Businesses too can impact their brand or brands logo design service both in a positive way and in a negative way. They can do so by simply seeing their own actions and making sure that they have the reflection of the business they are eager to receive, and socially are sustainable enough and equally responsible for actions of their own. But businesses both as designers and consumers can impact their brand brands logo design in negative and positive methods. Since we can positively impact a brand by supplying consumers’ reviews, both good and critical in nature. While we can make a brand image as negative, by nurturing branding elements (like colors and the logos) which do not reflect the particular business as well.
Following are a few of the important and helpful questions that a designer or businessman can ask their clients. These questions are crucial in making identity pieces (for example, custom logo design of the client, letterhead, business card, etc.):
- What are the words that you would use to define your company logo design company
- What are the words that we would like for our clients to use to define our company logo design company
- In what ways our business brands logo design is different as compared to our competitors
- In what way do you want us to strive to provide our customers with a better experience in competition to the guy next to us?
Branding without a careful analysis of overall impressions custom logo design, any business creates on its customers is useless. Where we may be subject to make identity pieces, we are bound to make sure they are a reflection of the company in a proper manner, so as a result, the effective brand comes out.