Creative Logo Design,

Zero to Logo: The creative process in 7 steps

A symbol or a graphical representation of a company or a brand is said to be a logo design. Brands logo design are a source of enhancing the reputation of an organization. They deeply influence the outlook of a brand and attracts the customers at the same time. The word logo is derived from the full form called logotype i.e. Logo was initially said to be a logotype. Keeping logo designs have proved to be the best source for brand recognition. Brands logo design can help an owner of a brand to make his brand known at local and international platforms.

The owners of several different companies’ weather large or small, prefer having an appropriate logo design for their brand. Brands logo design is considered as a symbol of pride for them. Due to this increasing trend, many students and adults have started making logos for different brands and organizations and they charge them in return. You will see many logo design service on the web and in markets too. This emerging trend of logo design service has become a significant source of income for many people all around the globe.

Benefits of Logo Design: logo designs provide consistency to your brand and serves to be the source of recognition for your organization. More catchy and attractive your logo is, the more it gets exposed and prominent in public.  There comes the time when your brand or a company is known just because of your particular logo design.

A visually appealing logo provides a solid image to your brand. It serves to be the source of international and local recognition and provides a significant status to the brand. The brand logo designs are also getting more attractive and appealing with time.

Custom made Logos:  This is the era where each and every brand and organization is in favor of having a significant logo design. The logo design service providers take advantage of this fact and are launching unique styles and a pictorial graph of their logo designs. There are various companies that offer custom made logos. Such service providers allow their customers to have a logo of their own choice. You can provide them with your favorite color scheme, concept, text or any other image. In short, the logo design service provides you an advantage of having your own personalized logo. The trend of having a custom logo design has got popular all around the globe and various organizations now provide logo manufacturing companies with their personalized data for the logo.

Types: Logos can have infinite variety and types.  Some of the most frequently used logos are Wordmark, Letterform, Pictorial mark, Abstract mark, Emblem etc.

Wordmark: wordmark logos are the type of logos that consist of a name or an organization or a brand. In this type of logo, the complete name of a company is mentioned with unique font styles and color schemes. This type of logo is widely used for many brands and trademarks all around the globe. One of the best examples for wordmark is the logo design of PEPSI.

Letterform logo: this type of logo design seems to be unique and eye-catching. There are lots of logo design services that prefer creating letterform logos. Such form of logo consists of the initial letter of a company s name or the most prominent one. This type of logo design also includes abbreviations. The alphabets are designed in such a way that holistically a logo looks more appealing to the audience. The logo of the fashion brand Channel and the logo of game Play Station are the best examples that fit into letterform logotype.

Emblem: Emblem logo is a type of logo design in which a brand name is mentioned along with an image that connects to the name of the brand. The logo designs of two of the famous trademarks Adidas and BMW are the most suitable examples for emblem logo designs.

Pictorial mark: Pictorial mark logo designs are the pictorial representation of a brand. In this type the name of the brand is not mentioned but, the image represents the brand. An Apple logo falls to be the best example of emblem logotypes.

You can learn to make your company’s logo yourself too. There are only seven basic steps which enable you to create an effective logo design. These steps involve design brief, research, brainstorming, draft production, step back, client feedback and delivery.

Design brief: in this step, you are required to ask your client about the type of logo they want. The entire information regarding brand is taken from the client. In order to make an effective logo, you must be aware of the services provided by the brand.

Research: the second step involved in designing an effective logo is to research. Searching more for a brand and other similar brands help you to unique logo design. Along with the previous fact, research is also beneficial as it gives you exposure to other brands too.

Brainstorming: this is the most effective step involved in logo formation. Creating a logo requires you to critically think about it.

Draft production: it is important to make a draft after critically thinking about the design, it serves as a backup for your memory.

Step back: creating an effective logo required you to think and meditate a lot, therefore, it is important to step back from critically analyzing the design for some time. It also refreshes your memory to think better.

Client feedback: after critically analyzing the draft, it is important to get approval from clients. If the client approves our design and color scheme then must proceed in making a final logo.

Delivery: so the last step involved in making a logo is to deliver an approved logo to the client. You must ask the client the size of the logo he or she wants along with the color scheme.

Following were the easiest steps of creating your custom logo design. You can provide an iconic image to your brand by designing its logo yourself.





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