Many entrepreneurs have restricted financial means as well as limited time, yet very often you can observe business entrepreneurs putting their precious time and the hard-won money into things that are not beneficial for their business at all. And they do all this in an endeavor to enhance sales. There are good logo services and professional logo design service to provide an expert opinion.
Most of the graphic design entities, law firms, accounting practices, and manpower resource enforcement agencies charge customers by the hour and try to prolong the process up to 3-4 months. As regards logo designing, there are many firms that want to function with potential customers who are ready to spend 3-4 months. If you really want to succeed as an entrepreneur in the competition, then instead of focusing on the logo, you have to pay attention to your ideal and potential customers. Having a fine logo is great, but it isn’t beneficial at all in case you are unable to sell.
Here is an account of seven myths regarding logo designing shattered.
- You do have to craft a fine logo even before you start marketing
It is not essential at all to get your perfect logo created even before you commence marketing your product. Take the example of the logo f Apple Company; when Steve Wozniak and Steve Jobs began selling their first Apple computers from a garage, their logo had no significance at the time. As a matter of fact, they were engaged in developing computers that resolved real-life issues of their ideal and potential customers. They designed an awful first logo. It displayed Sir Isaac Newton sitting beneath a tree with an apple on his head, encompassed with a complex font and a cloud. It was so raw and so complex that they changed it entirely.
- Your sales are conditional to your logo design
Another myth regarding logo design is that the entrepreneurs assume their sales conditional to great logo design. Entrepreneurs hurry to revenue by engrossing over resolving the issues of their ideal and potential clients. You do need to present an adventure that fascinates and calls to the audience’ sentiments, seek a lucrative price point that is willingly embraced by the market, and obtain their concern with the help of rigorous marketing. If you waste every conscious and mindful thought infatuating your logo, you would not even have anything to trade, not to mention recruiting, hiring, and inspiring people. Therefore, to boost your sales, you have to focus on real value and quality of your products rather than just designing a great logo.
- Branding is vital when embarking on a new startup venture
Branding is the generic or aggregate impression that your potential customers keep about your enterprise and the manner in which you tend to resolve their issues. Nevertheless, your branding is never going to tackle your financial issues if you do not go over there and begin marketing to look for what is functioning appropriately and what is not. You should ultimately produce and introduce a product in the market that is readily accepted by the customers and they willingly pay for it.
- With the ideal logo, customers will keep rushing in
Once you succeed in crafting a fine logo, you might feel relaxed, yet it does not ensure that your target audience would be inclined to call you and buy your products. Buyers don’t come rushing out of their homes just because your business logo is perfect. On the other side of it, if you pay good attention to marketing and endeavor wholeheartedly to deliver to your client’s service or a product that they demand in a manner that is amazingly great, then you would be able to sell and advance your business.
- Customers make their buying decisions based on logo designs only
That is an absolute fallacy. A little number of customers would ever bother about the good or bad logo. Consider the following and answer yourself that when did you cancel any of the following deeds just because of a bad logo;
- Purchase a car
- Buy Gasoline
- Eat somewhere
- Try something novel
- Buy a commodity
Definitely, the answer would be in negative. People or the customers value the quality of products rather than the appearance of logo design. Although, a good logo does have a positive impact on the popularity of a brand, yet it is wrong to rely entirely on a logo for business prospects.
- A remarkable logo will make you popular among your clients
To be exceptional implies to be entitled to attention or focus. You need to initiate a service or a product that lures your clients if you wish to engender a lasting narrative. You need to deliver a superior and leading customer service adventure, the finest quality commodity in the market, or a novel experience that your competitors are unable to deliver at the moment.
The best thing you can do for your enterprise is to make your service/product marvelously amazing and win your customers’ confidence.
- Your logo is getting in the way of your success
It is generally thought that an unrefined logo prevents your business from prospering and growing. The fact is that it is not the logo but you that are responsible for low business prospects. Since you spend all your energy, efforts and time creating, revamping, and refining your company logo, you are carrying your attention off from the most significant task around the globe i.e. selling something.
It is obvious that crafting sales scripts, developing systems, and building a scalable business is a tough toil. Exposing yourself to success or failure on your own accord is definitely scary. But let me assure you, your triumph is waiting for you, and you deserve it. All that is required from you is to bear in mind that your logo does have significance but the whole of your business doesn’t rely on it singularly. You should take care of all the essential aspects of your enterprise in order to become a successful businessman.