With the increasing trend of new mediums for doing advertisement and shrink in the sizes of the screens, something related to branding is rapidly becoming apparent in terms of business owners: logos now are not “one size that fits for all”.
So responsive logos came along. You will now ask, what is that? Shape-shifting logos are termed as responsive logos which vary in sizes, colors or even in terms of complexity levels just to adapt and accommodate to be placed wherever they are to be. Think about a trend related to logo design in original, responsive logos designed by Professional logo design service provider are now taken as more of a practical need rather than a fad. In addition to this, now there are quite a few places available where your logo can be placed as compared to the past two decades. While all these places are wide in terms of sizes. The old rule that says “Do not go for a change in the logo” which was like a canon for quite a few years? Now, the rule will keep you behind in the race.
It does not matter whether you are hearing it for the very first time about the term “responsive logos” or you now are considering action to make a responsive logo for yourself from Professional logo design service provider, the coming few paras will definitely guide you everything that you really require to know. What they really are? Why we are in need of them and how one can design them for him or herself.
The history related to responsive logos
You have heard of the word “responsive” like a buzz and a lot of time. This term was pitched originally to define how the website “responds” or adapts to various screen sizes. The goal is to appear always at the best for the website – irrespective of the phone, tablet or desktop. In recent times, the word is borrowed by logos to explain their own capabilities related to size-shifting.
But in reality, the logos that are responsive in nature have been in existence far longer in comparison to responsive websites, or the internet even!
Over the past century, companies have undergone experimentation with numerous logos that are contextual to suit the specified location or the print medium. Sometimes, companies to mistake by draining the color from the logo of their brand for newspapers which are printed in black-and-white. Sometimes they add more decorations and flourishes in order to make an impressive looking letterhead.
Even before the common usage of smart devices like tablets or smartphones, to the subtle change of logos had some practical benefits. It does not mean that responsive logos should be different altogether in comparison to each other. Instead, it is about the creation of various models of a similar thing. Then optimizing the same to best fit various contexts.
As the evolution of marketing, an idea took great appreciation that the logo must remain consistent for the persistence of brand recognition. There is some truth regarding this idea (consistency is crucial too with the logos that are responsive). But to be so rigid about logo change at all should be counterproductive. It is more understandable that to optimize a logo due to its context as compared to a logo designed by custom logo design service provider which is based on copy-paste and is designed for the tiny business cards and on a billboard.
Big thanks to increasing popularity of smart devices and eventual spread of their size of screens, brands commence to rethink the mentality of “don’t play with the logo”. To be precise, where we have reached today: What at one point of time seems as faux pas of advertising is now considered as best practice. In the next few years, it will be considered the norm.
Responsive logos? Necessary!
There are obvious benefits as far as responsive logos designed by custom logo design service provider are concerned. Considering the necessity for companies to place their logos on different places, it is next to impossible to utilize the same version of the logo in different places without the playing with it a little.
Let’s just kick off with the screen size. Alone the demand of mobile browsing ignites necessity for the requirement of one different or alternative version, at least of the logo.
But we are moving on lately into even smaller smartphones. For instance, smart bracelets, smart watches and you never know the smart glasses in the near future. If you think your logo has flattened looks on the phone, wait for the time when your logo would be filled right at the corner in your screen’s AR application.
Also, we have got small ads inside your gadget’s tiny screens. Even for the desktop site’s advertisement, your advertisement is more likely to look shrunk. The effect is two times, which looks bad on smart devices.
Print and environment
In the outer world of digital space, different companies are in the exploration of diverse and new avenues for the purpose of doing advertisement. In traditional methods such as promotional swag (hats, bags, pens, t-shirts, etc.) you definitely need to think about the size of the logo as well as how it will look on various printed materials.
And we must remember the growing vogue of guerrilla marketing where logos unexpectedly appear in public spaces, such as graffiti murals instead of billboards. It can also be taken as, brands which are non-digital strictly require flexibility to incorporate in its logo.
Video is also a type of stylish logo which is mostly under-utilized such as an animated logo. With more companies are coming towards video content, specifically on different social media platforms, brands in the same industry can imitate the similar motion effects which logos of film studio have used decades ago.
Currently, the time has arrived for responsive logos, bigger or smaller brands alike. Large companies are capitalizing on how much their customers’ know their brands by doing experimentation with abstract variations.
Responsive logos are the best marketing tool. I hope that the points explained above will certainly help you to understand the responsive logos logic.
Responsive logos: what they are and why you need one