Having said that a logo takes the face of an organization, it is necessary for a company to have an effective logo which follows the five basic principles of logo design; it should be appropriate, versatile, timeless, memorable and most of all, simple. But how do you tell that the logo clearly depicts the values of the organization? How can a good logo get you a clear picture of the company? To answer all the questions, it is necessary for a designer offering design services to religiously follow some steps to avoid revising the logo again and again just to get exactly what the customer needs. This article focuses clearly on such key pointers and rules for a good logo designer.
Identify flaws
The logo is not a cure for all problems and is unlikely to improve the product of questionable quality. But to put aside in the consumer’s memory, to induce to the first purchase, and at the same time to arouse a desire to correspond with the company’s staff, to stimulate production improvement, a good logo design can.
Brilliant simplicity
We do not urge designers to achieve the highest degree of primitivism; in recent years, logos, and so on from complex designs, have mutated into simplified forms. Such simplified forms are also be seen in vector designs like Facebook, Twitter, and LinkedIn, etc.
Aesthetics in this matter is very important, as well as dynamics and lightness. And although most customers see their whole life’s business as a difficult and painstaking multi-step (production is a multi-level process), the consumer is always set for cute and easily recognizable forms.
And since all self-respecting companies will improve their logo more than once, it is the simple form that easily adapts to changes without losing the meaning that was originally laid down in it.
Truth is born from questions
The most accessible information seems to be the most attractive. We hold our breath, watching a fascinating detective story, foreseeing its ending. When we bite a slice of yellow citrus and satisfactorily state vigorous acid, our taste buds assent: “Clear business, lemon!”
So considering the consumer of the product, if his mind guesses all the features of the product, there is no need for complex information processing. At the same time, if the product is a mystery and raises questions, a designer should spend time on answers, and therefore show interest.
Corporate style foundation
The logo design is the basis that accompanies all the visual messages of the brand. A significant flaw is that presenting the logo design to the customer, the designer places it in the center of the white sheet, without reference to other visual elements, whether it is typed text or phone numbers of the company with an accompanying background.
Here, corporate colors, image style, and, of course, a well-chosen font are all that will subsequently flaunt on advertising spaces. If the designer does not pay attention to such “trifles”, the logo he created is deprived of the right to life. The main goal of the corporate style guide is the unity of the message, bearing both the logo and the image of the company it represents.
Now it has become optimal to practice mockup – templates that substitute sketches of the future logo so that the customer can see the interaction of the logo with the surrounding visual elements. For a designer to get an effective corporate relationship, such design services are optimal to be adopted.
To work! Let’s get it up!
Professional logo services of a company logo are not anecdotes and parables about three design options, where you like one, the second is deliberately terrible, and the third (neither fish nor meat) will surely please the customer.
Think about whether all of your design creations that made you feel proud were as relevant as you thought? An intellectual and taste duel with the customer opens only the entrance to the void.
Therefore, in order to get a decent result and to hear the admiration certified by the client’s signature, the final version of the logo should correspond to the set goals and messages coming exclusively from the customer.
In the process of creation, there may be many more introductory and additional wishes, but in order not to get confused and not destroy your work, it is advisable not to lose the purpose of the logo design.
By constantly informing the client about the main informational task of the logo and your enviable desire to achieve its solution, you will cause his approval and unwillingness to bother you for nothing.
Be prepared for the fact that not everyone in your team will approve your design indulgence to the whims of the customer. For a while, you can even lose the status of a professional logo designer in the eyes of colleagues. This is not critical. In the end, you cannot please everyone, your task is to create a high-quality, long-playing logo and that’s all.