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How to Design a Unique Logo (Without being a Logo Designer)

Having a unique logo is considered a crucial part of a brand or business. Therefore, before creating your logo there is a lot of things like colors, fonts, symbols, and layouts. This is necessary as it will help your business/ brand capture its iconic essence.


Doing all of that sounds like a lot of work, right? This is exactly why you need to read everything mentioned in this logo design guide. This guide will not only educate you but will also help you to get out there so you can create the best logo for your brand, business, passion project or side hustle.


Below are five key steps that will help you design the perfect logo for your business:


  • Step one: don’t forget to conduct detailed research regarding your brand
  • Step two: feel free to learn more about your logo design
  • Step three: get font, symbol and color ideas
  • Step four: create a logo
  • Step five: finalize your logo design after testing


If you want to save time, you can try various logo makers that you will find on Google online — there are a lot of online logo designing platforms that are completely free to try! However, if you’re looking for a bit more preparation and guidance, this guide will help you achieve that.


Step one: Conduct detailed research regarding your brand


It’s no rocket science that the majority of us don’t like to research. We rather get started already. However, doing research sometimes is not only mandatory but also plays a key role in the success of your brand.


To make an original and creative logo, a person will need to first set a reliable concept. And to do that, a person must conduct deep research.


Having a solid brand/ business identity will helps a company to become more recognizable and gain more credibility to grow. Now, before you get into designing your logo design, think through the questions mentioned below:


Who is the ideal customer and what kind of brands do they go for?


Knowing the targeted market as well as your ideal customer will help you get better knowledge regarding your logo vision.


Knowing what your competition is doing?


A great way to get attractive logo design ideas for your brand/ business is to take idea by dividing a few of your competitor’s websites and logos and design your logo accordingly.

Doing this will help you understand what type of logo will attract your clients better and in what direction you want to go while designing your logo. You can also design an opposite logo as compare to your competition as it will make your brand look unique and will differentiate your logo services from your competitors, which is also an important aspect.


What are the main three-five adjectives that will describe my business/ brand?


The next and one of the most important steps on your journey towards success is to create your brand’s attribute’s list. Such lists include important features such as important values as well as other benefits that you want your brand to be known for. Below are a few examples:


  • easy-to-use, innovative and friendly
  • Smart/ witty marketing strategies on social
  • compassionate with advanced customer service
  • Note these as these factors will help you bring your brand to life.


What is the name of my company? Do you need a slogan?


You need a slogan. If you’re not already using that, it is time to finalize your brand name and decide if you’re looking for a slogan, that can define what your brand/ business represents. For example gluten-free cookies or another catchy phrase like cookies for health nuts.

Once you have a few decent brand/ business name options, feel free to ask yourself these few questions mentioned below:


  • Is that future-proof? Like, will it evolve with time?
  • Is that easy to understand? Like, is that user-friendly and easy to spell?
  • Is it original?
  • Is that domain name even available?
  • Do you like it? Or are you fully satisfied with it?


If the answer to every one of these questions mentioned above is “YES!”, in that case, you are one more step closer to success.


Where you be able to use this logo the most?


Where exactly are you planning on displaying your logo, will affect your design. For example, if you run a construction company and is planning to put a creative logo on your truck decals, T-shirts as well as your signs.


Or maybe if you’re in a consulting business where you need to be using your logo mostly on the internet —landing pages, your website, social media channels, or  Skype. So, think about the applications that matter to your customer the most and design your logo accordingly, something that will stand out.


In every case, having a logo that is not only simple yet catchy will ensure the decency of your brand and will look good everywhere. There are a few common places mentioned below were having a creative logo matters the most:


  • Online: Website favicons & headers, invoices, receipts, and email signatures.
  • Print:  Brochures, business cards, posters, clothing, car decals, and packaging.
  • Social media: Cover photos, profile photos, image posts, and social media ads.
  • You may also need various logo variations to adapt to multiple mediums.



Learn about logo design


According to a common belief, creating a unique logo on your own without any additional help is doable. You don’t have to make it fancy or use editing software or years of design experience. Heck, you can even create a unique logo on any free online designer tool for free.

However, before starting, here’s what a person needs to know in order to feel confident about designing a logo yourself. That’s being said, it is always better to hire a professional logo service that will help you design a decent logo according to your business/ brand requirements.


Creative Logo Design, custom logo design, Custom Web Design services, logo design, logo design service, Logo trends, Web Design Services, Web Designing,

The Seven Myths about Logo Design Shattered

Many entrepreneurs have restricted financial means as well as limited time, yet very often you can observe business entrepreneurs putting their precious time and the hard-won money into things that are not beneficial for their business at all. And they do all this in an endeavor to enhance sales. There are good logo services and professional logo design service to provide an expert opinion.

Most of the graphic design entities, law firms, accounting practices, and manpower resource enforcement agencies charge customers by the hour and try to prolong the process up to 3-4 months. As regards logo designing, there are many firms that want to function with potential customers who are ready to spend 3-4 months. If you really want to succeed as an entrepreneur in the competition, then instead of focusing on the logo, you have to pay attention to your ideal and potential customers. Having a fine logo is great, but it isn’t beneficial at all in case you are unable to sell.

Here is an account of seven myths regarding logo designing shattered.

  1. You do have to craft a fine logo even before you start marketing

It is not essential at all to get your perfect logo created even before you commence marketing your product. Take the example of the logo f Apple Company; when Steve Wozniak and Steve Jobs began selling their first Apple computers from a garage, their logo had no significance at the time. As a matter of fact, they were engaged in developing computers that resolved real-life issues of their ideal and potential customers. They designed an awful first logo. It displayed Sir Isaac Newton sitting beneath a tree with an apple on his head, encompassed with a complex font and a cloud. It was so raw and so complex that they changed it entirely.

  1. Your sales are conditional to your logo design

Another myth regarding logo design is that the entrepreneurs assume their sales conditional to great logo design. Entrepreneurs hurry to revenue by engrossing over resolving the issues of their ideal and potential clients. You do need to present an adventure that fascinates and calls to the audience’ sentiments, seek a lucrative price point that is willingly embraced by the market, and obtain their concern with the help of rigorous marketing. If you waste every conscious and mindful thought infatuating your logo, you would not even have anything to trade, not to mention recruiting, hiring, and inspiring people. Therefore, to boost your sales, you have to focus on real value and quality of your products rather than just designing a great logo.

  1. Branding is vital when embarking on a new startup venture

Branding is the generic or aggregate impression that your potential customers keep about your enterprise and the manner in which you tend to resolve their issues. Nevertheless, your branding is never going to tackle your financial issues if you do not go over there and begin marketing to look for what is functioning appropriately and what is not. You should ultimately produce and introduce a product in the market that is readily accepted by the customers and they willingly pay for it.

  1. With the ideal logo, customers will keep rushing in

Once you succeed in crafting a fine logo, you might feel relaxed, yet it does not ensure that your target audience would be inclined to call you and buy your products. Buyers don’t come rushing out of their homes just because your business logo is perfect. On the other side of it, if you pay good attention to marketing and endeavor wholeheartedly to deliver to your client’s service or a product that they demand in a manner that is amazingly great, then you would be able to sell and advance your business.

  1. Customers make their buying decisions based on logo designs only

That is an absolute fallacy. A little number of customers would ever bother about the good or bad logo. Consider the following and answer yourself that when did you cancel any of the following deeds just because of a bad logo;

  • Purchase a car
  • Buy Gasoline
  • Eat somewhere
  • Try something novel
  • Buy a commodity

Definitely, the answer would be in negative. People or the customers value the quality of products rather than the appearance of logo design. Although, a good logo does have a positive impact on the popularity of a brand, yet it is wrong to rely entirely on a logo for business prospects.

  1. A remarkable logo will make you popular among your clients

To be exceptional implies to be entitled to attention or focus. You need to initiate a service or a product that lures your clients if you wish to engender a lasting narrative. You need to deliver a superior and leading customer service adventure, the finest quality commodity in the market, or a novel experience that your competitors are unable to deliver at the moment.

The best thing you can do for your enterprise is to make your service/product marvelously amazing and win your customers’ confidence.

  1. Your logo is getting in the way of your success

It is generally thought that an unrefined logo prevents your business from prospering and growing. The fact is that it is not the logo but you that are responsible for low business prospects. Since you spend all your energy, efforts and time creating, revamping, and refining your company logo, you are carrying your attention off from the most significant task around the globe i.e. selling something.

It is obvious that crafting sales scripts, developing systems, and building a scalable business is a tough toil. Exposing yourself to success or failure on your own accord is definitely scary. But let me assure you, your triumph is waiting for you, and you deserve it. All that is required from you is to bear in mind that your logo does have significance but the whole of your business doesn’t rely on it singularly. You should take care of all the essential aspects of your enterprise in order to become a successful businessman.

Creative Logo Design, custom logo design, Custom Web Design services, logo design, logo design service, Logo trends, Web Design Services, Web Designing,

How to Ensure Perfect Balance in Logo Designing

The logo is the most basic business image that clients will see before purchasing any item and securing administration from a site. Having a developing and marked logo would give unlimited outcomes. Today, logos have unmistakable purposes:

To make a custom logo design service that looks impeccable, a key factor to keep up in it is, “balance”. A healthy lifestyle is progressively significant for us, comparatively; all components must be adjusted in a logo to give it a creative or immaculate touch. Committing a lopsided logo is the error that a greater part of originators make as they are uninformed of adjusting systems. In respects, a network is useful in edges’ smoothness in a logo. Another tick to adjust it is to make it in vector design. This system helps in logo scaling of greater sizes by keeping its feeling of extent.

Be that as it may, the inquiry is, how flawless parity will guarantee in a logo? Try not to stress, we will talk about here. How about we begin our exchange!

Guaranteeing a Perfect custom logo design service

Effect of equalization                                                                    

Adjusting has a noteworthy effect in making a logo compelling or insufficient as each logo has possessed visual weight. For instance, shading and text styles are two particular components. On the off chance that one is made ill-advised, at that point unquestionably it will rule its effect on others which makes structure awkward nature. The equalization is fundamental to keep watcher’s eye to be centered around a logo. Irregularity logo will make hard for the watcher to concentrate on it and even the message it needs to pass on won’t totally achieve.

Adjusting is making unsettling influence among the plan components to keep up a glorious and profitable visual appearance! That is the reason for altering with respect to visual appearance alludes to the typeface, differentiate, and so on.

Symmetrical parity

In a symmetrical parity plan, the heaviness of each component is outwardly right or equally conveyed. This implies each component should corporate different components that can be flat or vertical. In the event that you draw a straight line amidst any plan, at that point the two parts of the picture would be similarly conveyed.

Equalization in Asymmetry

An Asymmetrical structure can likewise be adjusted however it’s adjusting is not the same as symmetrical. In contrast to Symmetric plans, the components in the uneven structure are not of the same size. To make it balance, the littler components ought to be put a long way from the Center of the structural arrangement. In respects, the littler components will show up a long way from the bigger which demonstrates the best possible equalization even in a killer logo. You will see these specialized traps in most expert originators or structuring administrations suppliers, Logo Venture, and so on.

Components to Be Balanced

Presently, advance. After the exhibit of regular adjusting botches, underneath are the components that would be adjusted as needs are.


Shading parity must be utilized in symmetrical or Hilter kilter both. Utilize splendid shading in a little region with a dull shading in a bigger region. Shading hypothesis is intricate, yet originators who comprehend the nuts and bolts can utilize shading to further their potential benefit.

The fundamental guidelines to remember are:

Use hues close to one another on the shading wheel (for example for a “warm” palette, utilize red, orange, and yellow shades).

Try not to utilize hues that are bright to the point that they are no picnic for the eyes.

The logo should likewise look great in high contrast, grayscale, and two hues.

Disrupting the guidelines here and it is alright; simply ensure you have a valid justification too!

Realizing how hues bring out sentiments and states of mind is additionally significant. For instance, red can inspire sentiments of animosity, love, energy, and quality. Remember this as you evaluate diverse shading mixes, and attempt to coordinate the shading to the general tone and feel of the brand.

Playing around with individual hues alone is another smart thought. A few brands are unmistakable exclusively by their particular shading.

For instance, when you consider John Deere, you think about the “John Deere green” shading, and this separates this brand from its rivals and, all the more significantly, makes the brand even more conspicuous.


This ought to be splendidly done by utilizing complex subtleties on one side and different subtleties on another side.


Guarantee to direct components’ situation in your logo. Additionally, utilize various sides to bigger and littler components.


With regards to logo configuration, the measure does make a difference. A logo needs to look great and be clear at all sizes.

A logo isn’t compelling in the event that it loses a lot of definition when downsized for letterheads, envelopes, and little limited time things. The logo likewise needs to look great when utilized for bigger arrangements, for example, blurbs, boards, and electronic organizations, for example, TV and the Web.

The most solid approach to decide whether a professional logo design service works at all sizes is to really test it yourself.

Note that the littlest scale is normally the hardest to get right, so begin by printing the logo on a letterhead or envelope and check whether it is as yet neat.

You can likewise test for huge scale rendering by printing a publication estimated adaptation at a print shop.


Surface equalization is overlooked by certain fashioners. Concentrating on this region will likewise catch watchers’ eye. Be that as it may, it would turn out badly when by making a bigger zone on different sides for level components. A bigger territory with no surface and a little zone with great surface would be utilized to make it adjusted!

These are some basic components who are basic to adjust at the same time, by actualizing the previously mentioned tips you would snatch the watchers’ fascination through impeccable equalization or put it plainly, towards an amazing professional logo design service.

Creative Logo Design, custom logo design, Custom Web Design services, logo design, Logo trends, Web Design Services, Web Designing,

Trends for Exceptional Logo Design in 2019

The logo is like a vicious cycle that makes a visual centerpiece of a company’s brand identity. While looking at the top brands like Apple, McDonald’s, Nike, Audi, and so many other internationally famed brands, one cannot ignore the power related to a fine looking logo. A lot of mind mapping and brainstorming is done for the creation of these famous and iconic images, with the utmost utilization of the correct colors and creating a funny story.

The logos are a kind of communication sources that are used to express a firm’s inherent values Needless to mention, there is a long story regarding logo services and design. We are now living in a virtual world. In simple words, the logo design of your business can virtually be a difference between company X brand’s success and to its failure.

The professional logo design service will help you express yourself differently from your competitors in the marketplace. The exceptional logo designs are not something that should be changed once, then kept static whether it is about simply updating your social media accounts, keeping a website, or updating the firms’ policies.

So, in order to let you know and keep updated about hot and not trends of in the world of advertisement, here are exceptional logos that are brewing in 2019;

  • The Peculiar Retro Style

As the flared bell bottoms are making their way back glamorously in the clothing fashion industry, similarly, the retro styling has found its way back into the professional logo design service.

While going for the retro style logo designs, you have an edge over the competitors as it leaves so much room for personalization and creativity as well. While capturing the brand’s core identity in a unique way, many retro-style logo designs have the appeal of keeping in line with the ever-green fame and popularity.

The retro-styled logo designs are very popular, yet that it is still unique looking and far from played out. The whole retro collection is the creative, most beautiful, the best and the inspiring. Whatever the style logo services end up using, make sure it ends up speaking all basics about your company and its motive.

The Negative Space Logo Design

The simple logo rules over the competitors and turns out to be the better. Same goes for the negative space logo design. It presents the simplest of the designs yet still being iconic, innovative and easy to recognize. It is a kind of a logo design that fulfills all of your branding requirements in one package.

The negative space logo utilizes the background of an image in order to create another image in a unique and ingenious way. Such smart designing convey the customers or the consumer’s multiple thoughts and visions as they want to see the product for themselves but in a good way. Don’t forget about the fact that people are more in love with the mystery and curiosity and what is hidden but still conveying the message.

With the negative space logo, a company is easily able to incorporate multiple definitions into one simplest design which serves its best as an illusionary artistic masterpiece. Let the professional logo design service do their best and leave the rest to the intellectual minds of your consumers after fueling their inspiration with your ingenious negative space logo designs.

The Flat Designed Logos

Do you know about KISS? The Keep It Simple, Stupid… KISS

This idea is picking up steam as the upcoming or emerging firms are trending with their logo designs following the same idea. Every year, major brands, as well as international companies, upgrade their logos to keep up with the expectations of their customers and to be in their loyalty feedback. Mostly they end up heading for the simpler and minimalist designs.

The Line Art

One of the exceptional logo designs of all is the creation of complex designs that incorporates the even, thin and monochrome lines, usually black in color. It has got famous from the food industry but now in the trending ideas, it is emerging as the most likely designs for other sectors as well.

This complex yet imaginative and thought-provoking logo design is known for evoking a feeling of minimalism but with complicated imagery. The line art logos can be either continuous or enclosed ones or with an only black and white background or as per the trending ideas of 2019, can be colored as well.

Emoji in Exceptional Logo Designs

Well, what in this world of 2019 without social media and the internet? Emoji have historical emergence and are still the trending idea. It is likely that most of the firms initially thought incorporating emoji in their logo designs will be immaturity in sense of professionalism but at the same point, they were convinced that such ideas can better connect their products with youth and new young consumers.

A cute, pretty happy face or any other emoji can instantly change the mood of the consumer. Especially if your product is about entertainment and kids, you better get creative with emoji in your logo design and get all of their attention.


When it comes to the exceptional logo designing, the hot and not ideas are always changing. Even from the start of 2019, the logo industry has seen the emergence and growth of several intriguing trends and it will keep alternating.

Meanwhile, you will also witness many colorful and bright logos that empower numerous brands up to the top of the fame ladder. So, if you are about to design a logo or thinking of owning one, go for what describes your company. The simplified and minimalist logos will play best if you decide to stay low-key but still impress with elegant styles but don’t forget to be creative and to bring a special artistic vibe to the overall logo design.

Custom Web Design services, Web Design Services, Web Designing,

The Web Designing Lessons You Need To Know

When we go past and look back in the past and roam in the happenings of the past and then come back and realize how far we have arrived, in relation to custom web design services. This is what exactly the web professionals have described the lessons they have learned over the course of last one year time and they tell us.

Covering each and every aspect as to what one must strictly follow just with one stack and how to work less; below are some of the lessons which could be helpful for you to shake you up or streamline your workflow in the current year and in future with respect to custom web design services.

So here are some of the pearls of wisdom which some of the developers and web designers have found or discovered:

Usage of clear language

The key is always to usage right and clear language. According to one of the famous creative director Guy Utley; I am of the opinion that fancy words do not create that much of impact and go down best than an approach which is straight-talking. If we look through the industry as a whole, it is a constantly prevalent urge towards usage of overcomplicated words to depict what we (as developers) do. This gives the impression that some agencies and firms have very much structured the languages of their own about custom web design.

For instance, ‘Movement of modern consumers’. Or ‘Arrive out! With our idea’. According to the meaning of one of Sir Winston Churchill’s quote: “If I get more time, I might have preferred to write shorter letters.”

Find out the right environment

“We use to spend much of the time at our workplace.” This was said by Jeremy Clemans, a backend developer. “We can put our efforts to be ourselves and it’s a need of the hour too.” His message for the corporate world is to craft a certain type of environment which inspires the people of that certain workplace to grow and do tremendous work i.e custom web design. Most of the people think of the idea of job hunting for the purpose of interviews and CVs, but one has to desire to discover a linkage both ways, and that is much about a corporate culture and the people, less about skills checklist.

Do not go to become a one-trick pony

A digital and branding studio known as Solmark Creative, having expertise in fitness space and in the wellness, focused on retention of clients last year. According to the creative director and owner of the studio, Jenni Schwartz:

“During the time period when we, predominantly, were hired for the projects which were one-off, we had a firm belief that we had so much capability as compared to a stage of the initial build. So we started to clearly describe the certain services clients can advantage from, permitting them to make a budget for a continuing relationship. In continuance of this, we have exhausted and shifted from the level of task-driven through to the level of results-oriented and our relationships with our client have gone from strength to strength, and hence more rewarding.”

Remain with the stack

A senior developer of PHP, Adam Innes has a firm opinion which is ‘stick with the stack’. “The rapid increase of technologies, new libraries and methods to do certain things is really a danger-filled path towards time wastage,” Innes explains. “The impacts of grasping any new thing can definitely be a far-reaching towards the process of development and definitely have a large impact on the budget of project and sanity of your programmers.”

So keep the main stack stable and do experiments in the increments. Involving your team into the trends of the latest technology is such type of decision that requires a plan which is well planned.

Usage of new tech

“In the last one year, I have grasped to execute new technology in almost every project that I start,” says software engineer (front end), Marco Poletto. “Everything serves your objective: new framework, new tools, and new syntax. This approach or method aids me quite a lot in this rapid-paced world, thanks to most of these continuous and small inclusions, I have definitely been able to minimize the time which I spend to keep myself up-to-date after my hours of work. It has really been a quite productive and fruitful year and my web development passion is and has been increasing leaps and bounds.”

Learn to put the least effort

Do you know the crucial and important lesson that I have learned in the last year as the digital agency’s Chief Executive Officer? The answer to this question is power to say NO. Tells Amanda Seaford, Miriam’s CEO. “In other terms, if you want to achieve more, you actually need to do work or do less.”

“In the practical world, it means lesser things, fewer initiatives, fewer emails and also unique business efforts – which might resonate like you might are accomplishing less. But in real terms, you are making efforts to do each and everything that leads to poor or many unfinished tasks, while saying ‘NO’ take you towards focus and results have come with focus. With the help of focus, anyone can achieve anything we tune our mindset towards i.e web design services.”

Educating the clients

Over the past 12 months, one thing which has become crystal clear in the mind of Chris Day, an agency owner. “Marketing of one of the renowned software WYSIWYG has increasingly become so much exaggerated which many of the business’ clients trust they can really deliver any sort of functionality they can only dream of in just a matter of seconds, and that for free too,” Day says. So as of now, we are responsible to give more education. Moreover, education early on during our processes in our projects with clearly described the flexibility level is important as well. Further to this, we must try to talk and explain about the necessity and importance of consistency of the brand, compliance, and accessibility in web design services, which also can suffer in the environment of WYSIWYG.”