Choosing a designer to create a corporate identity is probably the best solution in terms of quality and work efficiency. Of course, there is another side: the issue of the price will not be the lowest, and the work itself with designers requires time and resources.
Well, if you decide to order a logo from professional logo design services, you may find some useful tips in this article, recommended by professional logo designers at Zegalogos.com.
Check the Portfolio
It would seem an obvious thing, but still: take a good look at the work that was done for other clients. Does the designer create a high-quality brand logo design that looks unique and distinguishes clients from the crowd? Or is his logo unremarkable and lost among others?
Are the works from their portfolio examples of professional logo design? Do the developed logos cause the maximum interest in the company?
Does your designer have positive reviews from clients and colleagues? Verify the accuracy of the reviews by browsing the website or simply writing a company letter. Well, it would be a good idea to just check if the company exists at all.
Did the designer work for companies from your industry?
Although this is not always necessary, if a designer has experience working with companies from your field of activity, then it is likely that he will be able to develop a better logo, taking into account the characteristics of your industry. At the very least, logo development will go faster by saving time on competitor analysis.
Another important point related to this question: what is the designer’s experience? Some agencies with more experience can more quickly provide results that are suitable for your market and for your business. Time is money.
Timeline for creating a logo design
Creating a logo for professional logo design services is a certain process, or are works stamped like fast food? Development cannot be completed in less than 48 hours. There is no standard time frame, since each client has different needs, however for a small and medium business, a rough sketch can be created in 2-6 weeks.
How does the company process? Is there a meeting with you for a joint discussion? Do they first draw in pencil on paper? Does the client take part in the process? Will you be able to provide data and feedback? A good firm should explain all these nuances.
What files will you receive after completing the order
You will be surprised, but many people believe that the brands logo design project automatically includes all the necessary file types that are needed for printing business cards, creating signboards and banners and even graphic logo files for a website. A good firm will at least offer the following output:
- Vector file (EPS, AI). If they provide a raster file, this means that there may be problems when recreating the logo in large sizes (it will look like a pixel mess).
- The color specification in the file explaining the palette that is used in the logo. In addition, color options are available that may be involved: for example, Pantone. Either CMYK for printing, or RGB for monitors, or even web-safe colors – hexadecimal digital color codes for websites and mobile applications
- Some design firms also provide different logo files that are suitable for any need: Pantone, CMYK, RGB, Web Hex. They are good for different purposes: creating business cards, prints for clothes, signs, decoration of vehicles, advertising, etc.
How many logos and how many processes are included in the order
Sometimes you need several options to choose from until you decide what you want to see in the logo. Ask at the very beginning how many examples you will be provided with during the first viewing and how many times you can make changes without additional costs.
Many firms may say that showing too many examples is bad because it will only confuse the customer. We believe that at least 3 unique options are a good start. Well, from 1 to 3 rounds of edits included in the price are standard. Discuss this point with the designer before making any commitment.
Awards and Published Works
Did your selected professional logo design service receive awards? Have their works been published in books or magazines? How recognized are they in their industry? Does the designer belong in some communities, for example, 99design? All this can emphasize reliability and professionalism, devotion to the craft of the designer.
What if you don’t like the end result
Ask the design company about their actions if you do not like the logo. What are your options if, after completing the process, you are unhappy with the result? Some companies may offer a warranty, some may be forfeited. It is very important to clarify this point.
At prices for services, you can usually judge the final product. In most cases, you will get what you paid for, but do not consider the price as the only indicator. How much does a professional logo design really cost? This is the most frequently asked question and the most difficult to answer. The thing is that different companies have different needs. The best approach is to compare the portfolio and prices of designers.
What services do other design firms offer?
Once you get a delightful new design, you will very soon realize that other things are needed. A new website, images for social networks, the design of letters for newsletters and advertising campaigns, a sign for a building – a lot can come in handy.
Nowhere is it written that a design company should also provide these services, but after a pleasant experience working with good people, you probably want to collaborate on other marketing projects. Therefore, when searching for artists to develop a logo, pay attention to the additional services that they provide. Why look for several designers if you can work with only one?
Professionalism and communication with the designer
Attention to detail, reliability, strong communication skills and time management are very important and go hand in hand with excellent customer service. Does the professional logo design service respond quickly to emails? How do they communicate and present themselves? The designer should be extremely professional and polite in communicating with the client throughout the process: from the first letter to support after the transaction is completed.
The designer must ask a lot of questions to find out about your needs regarding business goals. Questions should concern the history of the company, its target audience, competitors, goals, etc. If the performer does not ask questions, then this is a bad signal. Perhaps he will provide a template logo or create it without taking into account the individuality of the company.
Understand your budget
Small startups can spend up to $ 500 shareware on the design of a new logo. Get ready in advance for expenses. As the proverb says: “What you sow, you will reap.” Crowdsourcing sites (usually with logos for $ 100 or less) will show a lot of dull work by designers who work abroad, which makes the creation process thoughtless. Yes, sometimes you can meet pearls, but this is a rare find, and there is no guarantee that a person will work on your project, and not use online services.
Discuss the budget in advance with your designer and get a great result – a logo to be proud of. In the end, the logo will represent your new one and become the face of your company. You should do it right the first time.